Product Marketing Manager - Life Cycle Campaigns - Meraki (3+ years)

  • Lieu :
    Bangalore, India
  • Centre d'intérêt
    Ingénieur - avant-vente
  • Type de poste
    Expérimenté
  • Intérêt pour la technologie
    Cloud et data center, Internet of Everything, Développement de logiciel, tests
  • ID de poste
    1421076

As the leader in cloud-managed IT, Cisco Meraki connects passionate people to their mission by simplifying the digital workplace. Our impact is driven by the innovative, purposeful, and vibrant people who make up our inclusive community. When technology is intuitive, our customers can focus on what matters.

Our employees fuel the magic of the Meraki community. They have fostered an environment that empowers Merakians to challenge limits, embrace risks, and assist our customers in pursuing their missions.

Our guiding principles are rooted in our four core values: 'care deeply,' 'everybody in,' 'simplify everything,' and 'be brave.' These pillars have propelled us to the forefront of cloud-managed IT leadership and have played a pivotal role in shaping a more inclusive future for all.

Who We Are

Cisco Spaces – a cloud platform that turns buildings into smart spaces, is the fastest growing product in Cisco. We are helping users reimagine their buildings in a hybrid world by making them safer, more inquisitive and sustainable.

We have already digitized over 10 billion sq. Ft. of buildings - and guess what, we are only getting started. As Cisco moves towards a more software focused strategy, this is a phenomenal time to work at the intersection of IoT, AI, security and analytics to ship a product that is shaping the future of inquisitive buildings and hybrid workspaces. And we say, the future is now!

Join our family and be part of the Product Management team that thrives on continuous innovation and pushes boundaries to deliver a product that brings value to customers

Who We’re looking for

The Product Management team of Cisco Spaces is in search of a passionate and results-driven Lifecycle campaign manager who thrives on taking initiative, isn't afraid of getting their hands dirty, and is eager to embrace every opportunity to learn and grow.

We're seeking someone who strives for success and is enthusiastic about joining a dynamic team with cognitively diverse talent. At Cisco Spaces, we value team members with high agency, creativity and a strategic approach, who are excited to dive into the challenges of our industry while continuously expanding their skills.

What You’ll Do

  • Develop and execute campaign strategies across customer lifecycle (awareness, activation, adoption, renewal, upsell) to achieve business and sales objectives
  • Build, test, and optimize email campaigns to improve key metrics such as open rates, click-through rates, and conversion rates.
  • Segment email lists and tailor campaigns to specific target audiences for maximum impact.
  • Develop a deep understanding of the product and use it to craft engaging and relevant content and collaterals, including copy, visuals, and calls to action.
  • Set up email automation workflows; schedule, send, and track email campaigns using marketing automation platforms (e.g., HubSpot, Marketo, Mail chimp) to nurture leads and drive conversions.
  • Monitor and analyze email campaign performance, providing insights and recommendations for continuous improvement. Be motivated to refine campaign strategies for relevance and impact.
  • Own campaign performance metrics and align them to key business and revenue metrics including customer acquisition and install base expansion.
  • Own internal communications and reporting for your campaign(s), keeping key team members informed throughout the planning and execution process, and partnering cross-functionally to build experiments that improve campaign performance
  • Stay up-to-date with industry standard methodologies, trends, and emerging technologies in lifecycle marketing. Keep optimizing for efficiency and scale, and seek to generate new global standard processes through experimental efforts.

Experience & Education

  • Bachelors/Master’s degree in Marketing, Business (or equivalent work experience).
  • 2-3 years of experience in email marketing, including campaign management and automation tools.
  • Solid understanding of email marketing standard processes, segmentation, and A/B testing.
  • Strong writing and editing chops, with a talent for distilling sophisticated ideas into plain language across long-form, short form and video content.
  • Confident working on the entire campaign strategy including defining goals, developing timelines, campaign execution and partner alignment
  • Analytical mentality with the ability to interpret and act on data.
  • Knowledge of HTML and CSS for email template customization is a plus.
  • Experience with marketing automation tools and digital marketing tech stack is a huge plus (HubSpot, Google Analytics, Pendo, Hot jar, Data box, Elementor, Unbounce, etc)
  • Meticulous and highly organized with the ability to manage multiple projects simultaneously.
  • Creative problem solver with a passion for delivering results-driven email campaigns.

Does this sound like you? We’d love to hear from you!

At Cisco Meraki, we’re challenging the status quo with the power of diversity, inclusion, and collaboration. When we connect different perspectives, we can imagine new possibilities, inspire innovation, and release the full potential of our people. We’re building an employee experience that includes appreciation, belonging, growth, and purpose for everyone.

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.

Message aux candidats à l'emploi aux États-Unis et/ou Canada. :

Lorsqu’elle est disponible, la fourchette salariale affichée pour ce poste reflète l’échelle d’embauche prévue pour les salaires des nouveaux embauchés aux États-Unis et/ou Canada. Pour les postes non liés à la vente, les fourchettes d’embauche reflètent uniquement le salaire de base; les employés sont également admissibles à des primes annuelles. Les fourchettes d’embauche pour les postes de vente comprennent la rémunération de base et la rémunération incitative. La rémunération individuelle est déterminée par le lieu d’embauche du candidat et par d’autres facteurs, notamment les compétences, l’expérience et les études, certifications ou formations pertinentes. Les candidats peuvent ne pas être admissibles à la fourchette complète des salaires en fonction de leur lieu d’embauche aux États-Unis ou Canada. Le recruteur peut vous donner plus d'informations sur la rémunération du poste dans votre lieu au cours du processus de recrutement.

Les employés américains ont accès à une assurance médicale, dentaire et visuelle de qualité, à un régime 401(k) avec une contribution équivalente de Cisco, à une couverture d’invalidité à court et à long terme, à une assurance vie de base et à de nombreuses prestations de bien-être. Les employés reçoivent jusqu’à douze jours fériés payés par année civile, qui comprennent un jour férié flottant, plus un jour de congé pour leur anniversaire. Les employés peuvent cumuler jusqu'à 20 jours de congés payés (PTO) par an et ont accès à des absences payées pour faire face à des problèmes critiques ou urgents sans avoir à puiser dans leurs congés. Nous offrons du temps supplémentaire rémunéré pour faire du bénévolat et rendre service à la communauté. Les employés peuvent également acheter des actions de l’entreprise dans le cadre de notre Programme d’achat d’actions pour les employés.

Les employés participant à des plans de vente reçoivent, en plus de leur salaire de base, une rémunération incitative fondée sur les performances, qui est répartie entre les composantes sur quota et non. Pour la rémunération incitative basée sur des quotas, Cisco paie au taux standard de 1 % de la cible incitative pour chaque 1 % de chiffre d’affaires réalisé par rapport au quota jusqu’à 100 %. Une fois que la performance dépasse 100 % du quota, les taux incitatifs peuvent augmenter jusqu’à cinq fois le taux standard sans plafonnement de la rémunération incitative. Pour les éléments de performance des ventes non basés sur des quotas, tels que les objectifs de vente stratégiques, Cisco peut payer jusqu’à 125 % de l’objectif. Les plans de vente de Cisco ne prévoient pas de seuil minimum de performance pour le versement de la rémunération incitative des ventes.

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