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Director, APJC Product Market Success

We are seeking a dynamic and strategic Product Market Success Director in APJC to drive the growth and success of Cisco’s security product offerings within APJC. This key leadership role will be responsible for developing and executing product-focused growth motions, aligning with sales teams to meet pipeline and bookings goals, leading a team of regional leads, and working with external agencies to customize and execute localized marketing programs. The ideal candidate will have a blend of product knowledge, critical thinking, and strong leadership abilities, with a proven track record in regional market growth and driving business outcomes.

Your Impact:

Driving Product Growth and Sales Alignment:

• Develop and implement product growth strategies that align with regional goals, focusing on pipeline generation and bookings targets.
• Work closely with regional sales teams to ensure alignment on product messaging, sales targets, and execution strategies.
• Analyze market trends, competitive landscape, and customer needs to continuously refine product motions.
• Monitor regional performance metrics (e.g., pipeline, conversion rates, bookings) to ensure goals are met and exceeded.
• Provide ongoing support and direction to sales teams, ensuring effective execution of go-to-market (GTM) strategies for product adoption and growth.

Team Leadership and Development:

• Lead a team of regional market success leads, providing strategic guidance and encouraging a culture of collaboration, innovation, and accountability.
• Develop and execute region-specific plans to increase product adoption, market penetration, and revenue growth.
• Set clear goals, objectives, and critical metrics for the regional leads to ensure consistent execution of plans.
• Mentor and coach the team to drive high performance, personal growth, and skill development.
• Ensure strong cross-functional collaboration with sales, product, partner, marketing, and customer success teams.

Marketing Program Coordination and Customization:

• Partner with external agencies and internal collaborators to design and execute regional marketing programs and campaigns.
• Ensure that marketing initiatives are tailored to the unique needs and characteristics of each region, driving higher engagement and relevance with target audiences.
• Collaborate with agencies to develop region-specific content (e.g., case studies, whitepapers, webinars) that resonates with local market demands and customer problems.
• Lead all aspects of the execution of localized marketing efforts to ensure timely delivery and consistent messaging across all channels.
• Analyze the effectiveness of marketing programs and provide recommendations for continuous improvement.

Cross-Functional Collaboration:

• Build strong relationships with cross-functional teams, including product, sales, customer success, partner, and operations, to ensure seamless execution of regional initiatives.
• Serve as the voice of the region to ensure alignment with broader company strategy and objectives.
• Provide regular reporting on regional market performance, insights, and forecasts to leadership.

Minimum Qualifications:

• Bachelor's degree in Business, Marketing, or related field. MBA preferred.
• 8+ years of experience in product, regional, partner marketing or related fields, with at least 3-5 years in a regional leadership role.
• Proven success in driving product growth, pipeline generation, and bookings in a regional or global market.
• Strong understanding of sales processes, product marketing strategies, and go-to-market frameworks.
• Exceptional leadership skills with experience leading and mentoring high-performing teams.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated ability to collaborate effectively with cross-functional teams (e.g., sales, product, marketing).
• Expertise in customizing marketing programs for diverse regional audiences.
• Strong analytical and problem-solving skills, with the ability to interpret data to drive actionable insights.
• Experience with CRM tools (e.g., Salesforce), marketing automation platforms, and business intelligence tools.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.

Preferred Skills & Experience:

• Experience in working with agencies and external vendors to execute regional marketing programs.
• Knowledge of digital marketing strategies and tools.
• Experience in cybersecurity sector and familiarity with regional market dynamics.

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