1431053 - Senior Director, Digital Communications
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Lieu :San Jose, California, US
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Centre d'intérêtMarketing et communication
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Plage De Rémunération260700 USD - 344400 USD
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Type de posteExpérimenté
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Intérêt pour la technologie*Aucune
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ID de poste1431053
This role will be posted for applicants through December 1, 2025.
What You’ll Do
In this pivotal role, you will lead Cisco’s Digital Communications team, supervising Cisco’s corporate social media channels, blogs, Newsroom, as well as Global Communications’ influencer relations and paid media efforts. You will define, build, and complete a comprehensive digital communications strategy that amplifies Cisco's brand narrative while empowering our employees, influencers, customers, and partners through relevant engagement. Reporting to the VP of Digital and Global Communications Strategy, Planning & Operations, your responsibilities will include:
- Crafting and implementing innovative digital communications campaigns that showcase Cisco’s vision, solutions, and corporate culture, while empowering our community to actively participate in the conversation.
- Ensuring storytelling is integrated throughout our digital channels, from corporate handles to blogs, and across the Cisco Newsroom.
- Encouraging community engagement and brand loyalty while supporting executives, employees, partners, and others to share their own stories on social.
- Collaborating closely across global communications and cross-functional teams to bring Cisco’s messaging and priority narratives to life.
- Crafting digital initiatives that improve Cisco’s reputation and thought leadership in the tech industry, encouraging executives and influencers to amplify key narratives.
- Developing and executing a social media, doer, and paid media strategy that aligns closely with our brand and voice, emphasizing collaborative engagement with influencers, employees, customers, and partners, inviting them to chip in ideas and feedback.
- Aligning SEO strategies with community-building efforts to drive organic traffic to our content and narratives, encouraging active engagement from our diverse audience.
- Analyzing the communication landscape to launch daring, innovative initiatives that inspire employees, customers, and influencers to share their outstanding experiences and insights.
- Leading the creation and execution of compelling customer-focused storytelling campaigns that empower our community to craft our narrative, ensuring consistent messaging across all platforms, including the Cisco Newsroom and the Executive Platform Blog.
Who You’ll Work With
You will collaborate with a dedicated team of marketing and communications professionals, as well as key collaborators across Cisco. Your partner interactions will include:
- Global Communications leadership and cross-functional teams to ensure alignment in strategies that empower our collective voices.
- Marketing, product marketing, sales and customer success teams to ensure our storytelling reflects real customer experiences and insights, facilitating an empowered community.
- External partners and influencers to expand our reach, inviting their contributions to amplify Cisco’s message within the market.
Who You Are
You are a visionary storyteller and an upbeat communicator with a consistent record in both B2B and B2C marketing. You are passionate about empowering community members through content and engagement. Characteristics of the ideal candidate include:
- A bold and creative marketer who thrives on building new channels and empowering employees, customers, and partners to share innovative approaches and insights via digital communications.
- An engaging leader who encourages teams to produce their best work and cultivates collaboration across functions to drive a sense of ownership and participation.
- A strategic problem solver with an ability to conceptualize and implement complex marketing initiatives that cultivate engaged, empowered communities.
- A data-driven decision-maker who measures success, adapts strategies as needed, and leads the way in empowering others to chip in.
Basic Qualifications
- 15+ years of experience in strategic marketing, with a strong focus on social media, digital content, influencer marketing, and paid media
- 10+ years of management experience in a high-growth technology or large-scale technology organization.
- 4+ years experience working in the B2B space
Preferred Qualifications
- Proven track record to connect consumer narratives with B2B concepts effectively.
- A history of leading, mentoring, and inspiring marketing teams to achieve their full potential while encouraging an empowered culture.
- Excellent communication skills that ensure alignment and engagement with key collaborators, crafting an environment where all voices are heard.
- Strong project management capabilities with a focus on execution and collaboration towards achieving results.
- A customer-centric approach, with a passion for empowering individuals and challenging the status quo.
- Outstanding planning and organizational skills that facilitate large-scale campaigns, driving collaborative community storytelling.
Why Cisco
#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.
We embrace digital, and help our customers implement changes in their digital businesses. Some may think we’re “old” (36 years strong) and only about hardware, but we’re also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do – you can’t put us in a box!
But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)
Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.
So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. A passion for technology and the world changing? Be you, with us!
Lorsqu’elle est disponible, la fourchette salariale affichée pour ce poste reflète l’échelle d’embauche prévue pour les salaires des nouveaux embauchés aux États-Unis et/ou Canada. Pour les postes non liés à la vente, les fourchettes d’embauche reflètent uniquement le salaire de base; les employés sont également admissibles à des primes annuelles. Les fourchettes d’embauche pour les postes de vente comprennent la rémunération de base et la rémunération incitative. La rémunération individuelle est déterminée par le lieu d’embauche du candidat et par d’autres facteurs, notamment les compétences, l’expérience et les études, certifications ou formations pertinentes. Les candidats peuvent ne pas être admissibles à la fourchette complète des salaires en fonction de leur lieu d’embauche aux États-Unis ou Canada. Le recruteur peut vous donner plus d'informations sur la rémunération du poste dans votre lieu au cours du processus de recrutement.
Les employés américains ont accès à une assurance médicale, dentaire et visuelle de qualité, à un régime 401(k) avec une contribution équivalente de Cisco, à une couverture d’invalidité à court et à long terme, à une assurance vie de base et à de nombreuses prestations de bien-être. Les employés reçoivent jusqu’à douze jours fériés payés par année civile, qui comprennent un jour férié flottant, plus un jour de congé pour leur anniversaire. Les employés peuvent cumuler jusqu'à 20 jours de congés payés (PTO) par an et ont accès à des absences payées pour faire face à des problèmes critiques ou urgents sans avoir à puiser dans leurs congés. Nous offrons du temps supplémentaire rémunéré pour faire du bénévolat et rendre service à la communauté. Les employés peuvent également acheter des actions de l’entreprise dans le cadre de notre Programme d’achat d’actions pour les employés.
Les employés participant à des plans de vente reçoivent, en plus de leur salaire de base, une rémunération incitative fondée sur les performances, qui est répartie entre les composantes sur quota et non. Pour la rémunération incitative basée sur des quotas, Cisco paie au taux standard de 1 % de la cible incitative pour chaque 1 % de chiffre d’affaires réalisé par rapport au quota jusqu’à 100 %. Une fois que la performance dépasse 100 % du quota, les taux incitatifs peuvent augmenter jusqu’à cinq fois le taux standard sans plafonnement de la rémunération incitative. Pour les éléments de performance des ventes non basés sur des quotas, tels que les objectifs de vente stratégiques, Cisco peut payer jusqu’à 125 % de l’objectif. Les plans de vente de Cisco ne prévoient pas de seuil minimum de performance pour le versement de la rémunération incitative des ventes.