Sr. Manager, GTM Business Analyst

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  • Location:
    San Jose, California, US
  • Alternate Location
    Remote, US
  • Area of Interest
    Business Strategy and Operations
  • Compensation Range
    195500 USD - 266900 USD
  • Job Type
    Professional
  • Technology Interest
    Security
  • Job Id
    1442926

Meet the team

Are you a strategic problem solver with a passion for leveraging data to drive impactful Go-To-Market (GTM) strategies?

We are looking for a Senior Manager, Business Analysis to join our team and play an important role in crafting and implementing Cisco's GTM Strategy! You will provide actionable insights, operational reporting, and strategic recommendations to enable business leaders and cross-functional teams to successfully craft, implement, and optimize GTM programs.


Your Impact

As a trusted partner to Sales, Marketing, Product, Finance, and other teams, you will use your expertise in data and analytics to drive business success! Your ability to simplify complex data into clear business direction will be critical in this role.

  • Define, track, and analyze key GTM metrics, such as sales performance, pipeline health, conversion rates, market penetration, and customer acquisition/retention metrics.
  • Build executive-ready dashboards, reports, and insights to monitor GTM program performance and support strategic decision-making.
  • Conduct in-depth analyses to uncover business trends, risks, and opportunities tied to GTM strategy and execution.
  • Collaborate with Strategy, Sales Operations, Finance, and Product teams to align analytics with business objectives and priorities.
  • Support key GTM initiatives like market segmentation, whitespace analysis, and territory optimization.
  • Drive alignment on KPIs, success metrics, and analytical frameworks across cross-functional teams.
  • Contribute to annual and quarterly GTM planning through data-driven recommendations and scenario modeling.
  • Find opportunities for process optimization, efficiency improvements, and automation in business analysis workflows.

Minimum Qualifications

  • 6–8+ years of experience in business analysis, sales strategy, or revenue operations, delivering measurable results in GTM initiatives.
  • Expertise in GTM metrics and processes, with a proven track record of improving sales performance, pipeline health, customer acquisition, and retention in B2B and B2C environments.
  • Advanced proficiency in Excel (e.g., pivot tables, macros), Tableau, Power BI, and Salesforce reporting; SQL experience is a plus.
  • Demonstrated ability to translate complex data into actionable insights, drive strategic decisions, and communicate effectively with technical and non-technical audiences.

Preferred Qualifications

  • Bachelor’s degree in Business, Finance, Data Analytics, Economics, or a related field (or equivalent experience).
  • Strong interpersonal, project management, and stakeholder leadership skills.
  • Experience working with cross-functional stakeholders and aligning business analysis with strategic goals.
  • Self-motivated with the ability to manage multiple priorities in a dynamic, fast-paced environment.

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Simply put – we power the future.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Message to applicants applying to work in the U.S. and/or Canada:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings.

Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday (for non-exempt employees), plus a day off for their birthday. Non-Exempt new hires accrue up to 16 days of vacation time off each year, at a rate of 4.92 hours per pay period. Exempt new hires participate in Cisco’s flexible Vacation Time Off policy, which does not place a defined limit on how much vacation time eligible employees may use, but is subject to availability and some business limitations. All new hires are eligible for Sick Time Off subject to Cisco’s Sick Time Off Policy and will have eighty (80) hours of sick time off provided on their hire date and on January 1st of each year thereafter.  Up to 80 hours of unused sick time will be carried forward from one calendar year to the next such that the maximum number of sick time hours an employee may have available is 160 hours. Employees in Illinois have a unique time off program designed specifically with local requirements in mind. All employees also have access to paid time away to deal with critical or emergency issues. We offer additional paid time to volunteer and give back to the community.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:

.75% of incentive target for each 1% of revenue attainment up to 50% of quota;

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

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