Senior Product Marketing Manager - Growth & Content Social Marketing

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  • Location:
    Offsite, San Jose, California, US
  • Area of Interest
    Marketing and Communications
  • Compensation Range
    196000 USD - 247000 USD
  • Job Type
    Professional
  • Technology Interest
    AI or Artificial Intelligence
  • Job Id
    1449373

The application window is expected to close on September 19, 2025.

Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.


Who We Are

The AI Software & Platform Group is a newly formed, high-impact team at Cisco, uniting world-class AI researchers, software engineers, product managers and product marketers. Our mission: to build and launch innovative AI products and platforms that redefine what’s possible for customers at global scale. We thrive on solving complex challenges that come with connecting people, devices and data everywhere.


Your Impact

Join the AI Software & Platform team as an AI Social, Content & Growth Marketer and be at the forefront of shaping Cisco’s AI narrative across social channels and digital platforms. You will drive engagement, build community, and accelerate growth by crafting compelling content and campaigns that highlight our innovative AI products like AI Canvas and AI Defense. Your work will amplify Cisco’s leadership in AI, connect with diverse audiences, and fuel adoption at a global scale.


What You Will Do

  • Develop and execute social media strategies that increase brand awareness, engagement, and lead generation for Cisco’s AI portfolio.
  • Create and curate high-impact content including blogs, videos, social posts, and thought leadership pieces that resonate with technical and business audiences.
  • Collaborate cross-functionally with product marketing, engineering, and sales teams to align messaging and amplify product launches and updates.
  • Analyze social and content performance metrics to optimize campaigns and inform growth strategies.
  • Manage community engagement and influencer relationships to build a vibrant ecosystem around Cisco AI products.
  • Stay abreast of AI industry trends and competitor activities to ensure Cisco’s content remains relevant and differentiated.

Minimum Qualifications

  • 5+ years of experience in social media marketing, content marketing, or growth marketing, preferably in technology or AI-related fields.
  • Proven ability to create engaging content and manage social media platforms to drive measurable growth.
  • Strong understanding of digital marketing tools, analytics, and social media management platforms.
  • Excellent written and verbal communication skills with the ability to translate complex technical concepts into clear, compelling narratives.
  • Experience working collaboratively in cross-functional teams.
  • Bachelor’s degree in Marketing, Communications, Business, or a related field.

Preferred Qualifications

  • Experience in B2B technology marketing, especially in AI, software, or cloud domains.
  • Familiarity with AI/ML technologies and the enterprise software landscape.
  • Demonstrated success in community building and influencer marketing.
  • Ability to thrive in a fast-paced, innovative environment and manage multiple projects simultaneously.
  • Knowledge of SEO, content strategy, and growth hacking techniques.

#WeAreCisco

#WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.

Our passion is connection—we celebrate our employees’ diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.

We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer—80 hours each year—allows us to give back to causes we are passionate about, and nearly 86% do!

Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!

Message to applicants applying to work in the U.S. and/or Canada:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings.

Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday (for non-exempt employees), plus a day off for their birthday. Non-Exempt new hires accrue up to 16 days of vacation time off each year, at a rate of 4.92 hours per pay period. Exempt new hires participate in Cisco’s flexible Vacation Time Off policy, which does not place a defined limit on how much vacation time eligible employees may use, but is subject to availability and some business limitations. All new hires are eligible for Sick Time Off subject to Cisco’s Sick Time Off Policy and will have eighty (80) hours of sick time off provided on their hire date and on January 1st of each year thereafter.  Up to 80 hours of unused sick time will be carried forward from one calendar year to the next such that the maximum number of sick time hours an employee may have available is 160 hours. Employees in Illinois have a unique time off program designed specifically with local requirements in mind. All employees also have access to paid time away to deal with critical or emergency issues. We offer additional paid time to volunteer and give back to the community.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:

.75% of incentive target for each 1% of revenue attainment up to 50% of quota;

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

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