SEO Strategist - Cloud Security

  • Location:
    San Francisco, California, US
  • Additional Location(s)
    Los Angels, California, US
  • Area of Interest
    Marketing and Communications
  • Job Type
  • Technology Interest
  • Job Id

What You'll Do

The SEO Strategist is a dynamic role for a creative, results-driven B2B marketer. This is a crucial role that is perfect for someone who is excited to take advantage of Cisco Umbrella’s growing leadership position in the $100B Internet security market. The SEO Strategist will create powerful, demand-generating digital programs, and deliver our message in new and exciting ways through advertising, social media and various other campaigns.

  • Reviewing and analyzing website(s) for areas that can be improved and optimized
  • Preparing detailed strategy reports
  • Identifying powerful keywords to drive the most valuable traffic
  • Familiarization of PPC campaigns
  • Filling websites and other content with effective keywords
  • Optimizing website(s) for organic search growth
  • Writing effective SEO content for blogs and websites
  • Developing link building strategies
  • Analyzing keywords and SEO techniques used by competitors
  • Keeping updated on both white hat and black hat SEO strategies to stay within search engine guidelines, avoiding Google penalties
  • Compiling and presenting SEO guidelines to the team
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Work with content team to create editorial calendars and syndication schedules that provide SEO with needed keywords
  • Utilize strong analytical ability to evaluate end-to-end customer experience across the website and customer touch points
  • Collaborate with agencies and other vendor partners
  • Instrument conversion points and optimize user funnel on website
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Collaborate with agencies and other vendor partners

Who You'll Work With 

Working at Cisco Umbrella means being surrounded by passionate, intelligent and creative people that are determined to disrupt the Internet security industry with innovative ideas, world-class research and unrivaled products and services. It's a place where the best ideas are quickly transformed into products, features, campaigns and company-wide practices, so it won't be long before you witness the results of your hard work. But don't just take our word for it. We've seen nearly 100% year-over-year usage growth. 

What You'll Have

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing, content marketing, content growth and SEO|SEM
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable experience leading and managing SEO/SEM, marketing database, and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Eloqua, Salesforce, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Adequate knowledge of web design, web development, CRO and SEO
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability
  • Working knowledge of search engine optimization practices
  • Outstanding ability to think creatively, strategically , and identify and resolve problems
  • Excellent verbal and written communication skill
  • Ability to work within a team and independently
  • Strong organizational, time management, and analytical skills


Why Cisco:

#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference. Here’s how we do it.

We embrace digital, and help our customers implement change in their digital businesses. Some may think we’re “old” (30 years strong!) and only about hardware, but we’re also a software company. And a security company. A blockchain company. An AI/Machine Learning company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do – you can’t put us in a box!

But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)

Day to day, we focus on the give and take. We give our best, we give our egos a break and we give of ourselves (because giving back is built into our DNA.) We take accountability, we take bold steps, and we take the difference to heart. Because without diversity of thought and a commitment to equality for all, there is no moving forward.

So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us!