What You'll Do
The Candidate will be part of the Product Management function of Cisco DNA Spaces (one of the fastest growing SaaS products) and will be responsible for the following:
Ensure all product user campaigns are delivered on time, with proper segmentation to maximize engagement
Develop and manage monthly email calendar to document and schedule all email communications
Create strategic campaigns, engagement drips, and dynamic content variables, including templates
Stay abreast of and recommend marketing automation tools and best practices with coding, design, and A/B testing of email campaigns
Working with global teams to gather takeaways about how internal marketing tools are handled, maintained and continue to build use cases that build efficiencies in developing operational excellence
Contributing to the development and testing of new tool features
Database & CRM Management
Lead data management and hygiene - list scrub, upload, basic cleanse and management, unsubscribes/opt-outs, list imports
Standardize, clean, and upload contact lists
Create and maintain segmented lists of different target audiences
Responsible for CRM based report generation and analytics creation.
Digital & Analytics
Work in close collaboration with the Growth team on digital activities to optimize the website experience and increase digital campaign effectiveness.
Collect, analyze and report analytics for website and other digital assets
Assist in creating digital campaigns including SEO, paid and organic social
Create, manage and improvise various workflows
Create, troubleshoot, and maintain web forms and form handlers for a variety of transactional and marketing purposes
Coordinate the appropriate use of forms and completion actions needed to support campaign objectives
Manage setup of product analytics tools.
Who You'll Work With?
You will be working with the Enterprise Networking Product management team. This group owns Cisco DNA Spaces, the world’s most powerful location cloud platform that has already digitized over two billion sq. ft. of enterprise airspace - and we are just getting started.
Read more about us at https://dnaspaces.cisco.com. As Cisco moves towards a more software focused strategy, this is a great time to shape the future of the wireless business by taking to market an innovative SaaS solution such as DNA Spaces.
DNA Spaces growth is driven by continuous innovation and a team that pushes boundaries to drive product activation and adoption at scale.
Who You Are
You’re a HubSpot and Product Automation champion with an ability to operate in chaos, manage and organize multiple data streams to make sense out of it.
You have managed integration of tools such as Salesforce, Pendo or HubSpot in the past.
You have strong expertise in creating and managing email campaigns including template designs, calls-to-action, A/B tests and reporting
You’re agile and have a data-driven approach to problem solving, and a commitment to driving product awareness and adoption
You have excellent attention to detail and ability to self-manage through complexity
Expertise in HubSpot Marketing/Sales/Services hub management, campaign management, email sequences, landing page design, list segmentation and optimization of workflows.
Experience with other Sales & Marketing automation (Salesforce, Eloqua, Pardot, etc.) & Product Analytics tools (Pendo, Amplitude, etc.)
Understanding of HTML, XML, and Excel skills along with an understanding of web development.
Expertise in understanding data, finding trends, building reports and snippets from the results, and optimizing for scale.
Excellent English (spoken and written) communication skills
Solid grasp of performance marketing, conversion, and online customer acquisition
Experience & Education:
Must have 1-2 years’ experience on HubSpot (HubSpot Certification preferred) or Salesforce
Demonstrable experience in marketing operations, email marketing and reporting
Strong data management abilities
Basic understanding of HTML - for emails, landing pages
Any Bachelor's degree.
A background or degree in business /data analytics is a plus
#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.
We embrace digital, and help our customers implement change in their digital businesses. Some may think we’re “old” (36 years strong) and only about hardware, but we’re also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do – you can’t put us in a box!
But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)
Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.
So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us!