Product Growth Strategist, Authentication and Identity Security - Cisco Security Product Marketing

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  • Location:
    San Jose, California, US
  • Alternate Location
    US Remote
  • Area of Interest
    Marketing and Communications
  • Compensation Range
    187400 USD - 240200 USD
  • Job Type
    Professional
  • Technology Interest
    *None
  • Job Id
    1431036

Location: San Jose, California or US Remote 

Application window is extened to close on 1/20/2025

What You'll Do

As a Product Growth Strategist, you are primarily responsible for external-facing activities ensuring your product’s market success, and understanding key industry trends and your customers’ struggles. You will work closely with sales, campaigns, and customer success teams to ensure your product positioning resonates with target customers, driving product visibility, adoption, and overall success.

Key Responsibilities:

  • Develop Go-to-Market Strategy for new and existing products: Develop and execute the GTM strategy including identifying target markets, messaging, and positioning.
  • Develop Core Product Positioning, Messaging, and Differentiators: Craft compelling and consistent positioning and messaging around the differentiators that align with the overall product strategy and resonate with customers and partners. Work with inbound product management, engineering, and the field to identify and articulate the outstanding value propositions of Cisco Security products, ensuring they are communicated and understood by the target audiences. Passionately represent the voice of our customers to internal teams.
  • Enable Sales and Partners: Develop content for collateral, product training, and other resources for direct sales teams and partner organizations. Engage directly with sales and customers to understand changing needs. Attend industry events. Serve as subject matter expert.
  • Conduct Market Research: Continuously analyze the market and customer feedback to identify emerging trends, opportunities, and threats. Conduct meticulous competitive analysis to ensure the product is positioned successfully.
  • Influence Partners, including Executives: Use excellent communication skills for effective engagement. Demonstrate your strong analytical and problem-solving skills with a data-driven mentality to make product and marketing recommendations. Define and monitor metrics to assess GTM success.

Who You Are

You are a dynamic cybersecurity product manager with an in-depth understanding of the market landscape. You excel at distilling technical details into compelling narratives. You are passionate about crafting and delivering engaging content. Your presentations address the needs of both business and technical decision-makers, making ideas accessible and impactful. You are highly collaborative and skilled at leading through influence and have confirmed adaptability and the ability to address challenges in a dynamic setting.

Our minimum requirements:

  • 10+ years in enterprise/b2b tech with 3 years of product management experience, including 3 in cybersecurity
  • Bachelor's degree or equivalent experience in computer science or related fields
  • Experience bringing together technical requirements from various domains and partners, then translating technical information into content targeted, appropriate, and consumable by a variety of audiences
  • Strong written and verbal communication skills

Preferred Qualifications

  • Expertise in identity and access management or identity security
  • MBA
  • Experience speaking publicly to an executive-level audience
  • Strong project execution skills, attention to detail, and a risk-mitigation mentality
  • Self-motivation and partnership a strive to find new and innovative solutions
  • Excellent analytical, problem-solving, and reporting skills in customer-facing roles
  • Ability to lead and influence via persuasion, perseverance, and energy to drive consensus across functions and teams
  • Collaboration with internal and external partners.

Why Cisco Secure

We're global, we're adaptable, we're diverse, and our security portfolio is as extensive as it is groundbreaking. Have you heard of Threat, Detection & Response, Zero Trust by Duo, Common Services Engineering, or Cloud & Network Security? Those are only a few of our product teams! The only thing we're missing is YOU.

Join an enterprise security leader with a start-up culture, committed to driving innovation and giving you the opportunity to make an impact. We #InnovateToWin and we know we're better together, that's why we're dedicated to inclusivity, collaboration, and diversity in everything we do.

We're proud to be the Best Small and Mid-Size Enterprises Security Solution Cisco Secure continues to grow and evolve year after year with 100% of Fortune 100 Companies using our products, and we're excited to see the new heights we'll reach with your passion for security, your customer focus, and your desire to change things up!

There are so many amazing reasons to join Cisco. Learn more here!


#LI-IQ

Message to applicants applying to work in the U.S. and/or Canada:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings.

Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday (for non-exempt employees), plus a day off for their birthday. Non-Exempt new hires accrue up to 16 days of vacation time off each year, at a rate of 4.92 hours per pay period. Exempt new hires participate in Cisco’s flexible Vacation Time Off policy, which does not place a defined limit on how much vacation time eligible employees may use, but is subject to availability and some business limitations. All new hires are eligible for Sick Time Off subject to Cisco’s Sick Time Off Policy and will have eighty (80) hours of sick time off provided on their hire date and on January 1st of each year thereafter.  Up to 80 hours of unused sick time will be carried forward from one calendar year to the next such that the maximum number of sick time hours an employee may have available is 160 hours. Employees in Illinois have a unique time off program designed specifically with local requirements in mind. All employees also have access to paid time away to deal with critical or emergency issues. We offer additional paid time to volunteer and give back to the community.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:

.75% of incentive target for each 1% of revenue attainment up to 50% of quota;

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

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