Product Activation Specialist - Entry Level (Meraki)

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  • Location:
    Bangalore, India
  • Area of Interest
    Customer Experience
  • Job Type
    Early in Career
  • Technology Interest
    Cloud and Data Center
  • Job Id
    1439856

Who We Are

As the leader in cloud-managed IT, Cisco Meraki connects passionate people to their mission by simplifying the digital workplace. Our impact is driven by the innovative, purposeful, and vibrant people who make up our inclusive community. When technology is intuitive, our customers can focus on what matters.

Our employees fuel the magic of the Meraki community. They have fostered an environment that empowers Merakians to challenge limits, embrace risks, and assist our customers in pursuing their missions.

Our guiding principles are rooted in our four core values: 'care deeply,' 'everybody in,' 'simplify everything,' and 'be brave.' These pillars have propelled us to the forefront of cloud-managed IT leadership and have played a pivotal role in crafting a more inclusive future for all.

Cisco Spaces

Cisco Spaces – a cloud platform that turns buildings into smart spaces, is one of the fastest growing software products in Cisco. We are helping users reinvent their buildings in a hybrid world by making them safer, smarter and sustainable.

We’re looking for a Product Activation Specialist; a high-achieving individual who will be responsible for the customer intelligence strategy and vision.

In addition to having the communication skills to influence and collaborate effectively; being inherently curious and eager to learn new tools and technologies, whilst keeping up with a constantly evolving product and market means you thrive in a fast-moving environment.

What You’ll Do

Market research & Demand Generation

  • Owner of the customer database: research and map out user personas, scope out ideal accounts and keep an up-to-date database of key user contacts, product champions, and critical decision-makers.

  • Advocate for no & low touch customer activation of Cisco Spaces - across all touchpoints.

  • Understand customer difficulties and how Cisco Spaces addresses these across verticals and personas and drive demand generation activities.

  • Build and operate a qualified lead database using a mix of Cisco internal & external tools such as zoominfo, Apollo.io, D&B Hoovers, etc

  • You will support the Product Lifecycle team in creating targeted activation campaigns to drive adoption and meet business goals.

  • Drive activation and adoption for Cisco Spaces customers by partnering with Product and Marketing teams to develop regional and industry-focused playbooks, including targeted outreach, lead engagement and nurture strategies—targeted at accelerating product adoption and growing usage.

  • Drive event attendance: providing a direct touchpoint to experience and product adoption.

Data Driven Analysis

  • Develop a deep understanding of customers and how they engage with your product campaigns, collaterals and product.

  • Collaborate with other team members to develop appropriate metrics to measure campaign performance, effect, lead generation, activation pipeline development, product adoption, and value of our efforts.

  • Always thinking of new ways to address existing problems using data, AI, process, and technology

  • Collaborate with Product Marketing and Customer Success in building a repeatable framework for targeting, acquiring, educating and nurturing customers.

Required qualifications

  • BSc / Msc equivalent experience (or above) in Business/Engineering/Marketing

  • Outstanding written and verbal communication. Skilled in crafting presentations and effectively communicating results to team members.

  • Proficient in Microsoft Excel, with an ability to operate in uncertainty, handle and build multiple data streams and make sense out of it. (Power BI & Tableau is a plus)

  • Ability to understand data, analyzing results, and optimizing for scale

  • Proficiency in MS Excel, SaaS CRMs and lead generation tools (HubSpot, Salesforce, Pendo, Marketo, Apollo.io, Zoominfo, etc.)

Bonus Skills

  • Up to 2 years of experience driving successful customer intelligence for SaaS products - for paid and free trial customers

Does this sound like you? We would love to hear from you.

We encourage you to drop us a line even if you don’t have all the points above. That’s a lot of different areas of responsibility! We will help you pick them up because we believe that excellent leaders come from a diverse set of backgrounds.


At Cisco Meraki, we’re challenging the status quo with the power of diversity, inclusion, and collaboration. When we connect different perspectives, we can imagine new possibilities, inspire innovation, and release the full potential of our people. We’re building an employee experience that includes appreciation, belonging, growth, and purpose for everyone. Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.

Message to applicants applying to work in the U.S. and/or Canada:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings.

Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday (for non-exempt employees), plus a day off for their birthday. Non-Exempt new hires accrue up to 16 days of vacation time off each year, at a rate of 4.92 hours per pay period. Exempt new hires participate in Cisco’s flexible Vacation Time Off policy, which does not place a defined limit on how much vacation time eligible employees may use, but is subject to availability and some business limitations. All new hires are eligible for Sick Time Off subject to Cisco’s Sick Time Off Policy and will have eighty (80) hours of sick time off provided on their hire date and on January 1st of each year thereafter.  Up to 80 hours of unused sick time will be carried forward from one calendar year to the next such that the maximum number of sick time hours an employee may have available is 160 hours. Employees in Illinois have a unique time off program designed specifically with local requirements in mind. All employees also have access to paid time away to deal with critical or emergency issues. We offer additional paid time to volunteer and give back to the community.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:

.75% of incentive target for each 1% of revenue attainment up to 50% of quota;

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

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