Marketing Manager, APAC Campaigns and Advocacy

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  • Location:
    Singapore, Singapore
  • Area of Interest
    Marketing and Communications
  • Job Type
    Professional
  • Technology Interest
    *None
  • Job Id
    1439276

Meet The Team

Splunk, a Cisco company, is building a safer and more resilient digital world with an end-to-end full stack platform made for a hybrid, multi-cloud world. Leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. Our customers love our technology, but it's our caring employees that make Splunk stand out as an amazing career destination. No matter where in the world or what level of the organization, we approach our work with kindness. So bring your work experience, problem-solving skills and talent, of course, but also bring your joy, your passion and all the things that make you, you. Come help organizations be their best, while you reach new heights with a team that has your back.

Your Impact

We are looking for a dynamic, creative, results-oriented Marketing Manager, APAC Campaigns and Advocacy, to be part of the APAC Marketing and Communications team to lead and execute in the development and execution of campaigns and customer advocacy programs.  

 

You embrace creative approaches and have good experience in planning and implementing compelling campaigns and programs that combine various marketing channels, specific to personas in prospect and customer accounts. 

You’re a big ideas-and results-oriented person with an understanding of data-driven marketing and have past work experience in B2B/enterprise software/SaaS companies.

Reporting to the Director, APAC Marketing and Communications (based in Singapore), the individual is based in the Singapore office.

Responsibilities

i) Campaign Structure/Framework

Connecting Splunk APAC regional business and go-to-market priorities and outcomes to shape end-to-end campaign planning and execution across buyers’ journeys to nurture, engage and convert our prospects into customers as well as increase cross/up sell opportunities for our existing customers.  This is an important function in working together to have stronger campaign impact to contribute to lead generation, pipeline growth and conversion for business growth.

 

  • Establish goals and critical reporting metrics for campaigns and programs based on historical or projected results, and tie back actual performance and revenue impact,

  • Align multi-channel execution and shape marketing campaign and program plan aligned to business goals,

  • Partner with our marketing teams to analyse and give insights, and work on improvement areas to impact APAC results to drive funnel velocity, and improve segmentation capabilities.

- nurtures: enhancement areas to improve APAC segmentation base 

- database marketable size: identify gaps and implement ways to improve database growth in target accounts, participate in market segmentation and go-to-market planning discussions to help define prospects and customers with high engagement and revenue potential, find relevant target prospect and customer accounts using various lead generation tools and B2B databases and engage with the audiences effectively in the campaigns and programs.

  • Work with regional marketing owners to find opportunities to improve pipeline and scale productivity through agile trial projects to innovate and scale integrated programs.

 

ii) Sales Campaigns

Drive pipeline growth with sales campaign development and launch. Supporting sales efforts by aligning marketing activities with sales objectives, and optimized to drive conversions, revenue, and long-term customer relationships in product, competitive, vertical programs.

  • Partner with APAC Digital Sales on region wide activation to generate inquiries and marketing contributed pipeline.

  • Communicate with sales teams on the available sales campaigns to influence adoption and eventually impact on pipeline and conversion.

 

iii) Customer Advocacy

Creating opportunities to tell phenomenal customer and technology stories to external and internal audiences that showcase the value of Splunk and our vision to help organizations accelerate their digital transformation.  You will work with the teams to create rich, persona-centric customer stories across all formats and channels. 

  • Identify key customer wins where you maintain a consistent pool of nominations and work with internal functional teams to convert them to external referenced materials.

  • Ensure rich multi-format customer stories are amplified across videos, events and presentations, media quotes, webinars and more.

  • Work closely with our global and regional marketing teams to communicate and promote customer stories through various marketing and communications channels, both external and internal audiences.

Qualifications

- 5 to 8 years of experience leading and running demand generation programs for enterprise software and/or SaaS services, with relevant experience in customer advocacy marketing function.

- Bachelor's degree in Marketing or equivalent education/experience.
- A good track record of marketing campaign management and execution, and customer advocacy success in APAC and being able to demonstrate quantifiable results.

 

- Highly-motivated individual who thrives in fast-paced teams.

- Teamwork. We're a collaborative team, and we require someone with positive energy and strong desire to partner with global and regional marketing and functional teams to accomplish shared goals.

- Ability to take inputs and feedback to develop plans of action, and adapt to a changing environment with agility. 

- Seek enhancement and efficiency at every turn. Have an eye for scale and automation.

- Bring new ideas to the table and seek constant improvement and growth.

- Creativity. Someone who is willing to bring an endless supply of new ideas. 

 

- Experience working with systems (or equivalent) such as Salesforce, Marketo, Tableau and Workfront to execute demand generation programs and measure their effectiveness.

- Extensive experience working with global, regional, and country cross functional, marketing teams, and act as key point of contact for Marketing Campaigns.  

- Demonstrate competence working with local business leaders and multiple functional teams to shape and execute on strategies and develop compelling campaigns and programs to elevate Splunk brand awareness that resonate with local market trends and demand.

- Experience in working with senior management and leadership teams.

- An established track record of customer advocacy success in APAC and able to demonstrate quantifiable results in crafting content and programs to amplify stories, in other marketing channels.

 

- Ability to manage a wide variety of marketing campaigns and programs against deadlines at the same time.

- Strong attention to detail with organizational, time management, problem solving and communication skills.

- Ability to analyze data for actionable insights and intelligence.

- Excellent planning, organizational and project management skills.

 

#WeAreCisco 

#WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.

 

Our passion is connection—we celebrate our employees’ diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.

 

We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer—80 hours each year—allows us to give back to causes we are passionate about, and nearly 86% do!

 

Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!

Message to applicants applying to work in the U.S. and/or Canada:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings.

Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday (for non-exempt employees), plus a day off for their birthday. Non-Exempt new hires accrue up to 16 days of vacation time off each year, at a rate of 4.92 hours per pay period. Exempt new hires participate in Cisco’s flexible Vacation Time Off policy, which does not place a defined limit on how much vacation time eligible employees may use, but is subject to availability and some business limitations. All new hires are eligible for Sick Time Off subject to Cisco’s Sick Time Off Policy and will have eighty (80) hours of sick time off provided on their hire date and on January 1st of each year thereafter.  Up to 80 hours of unused sick time will be carried forward from one calendar year to the next such that the maximum number of sick time hours an employee may have available is 160 hours. Employees in Illinois have a unique time off program designed specifically with local requirements in mind. All employees also have access to paid time away to deal with critical or emergency issues. We offer additional paid time to volunteer and give back to the community.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:

.75% of incentive target for each 1% of revenue attainment up to 50% of quota;

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

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