Lead Development Representative - GC

  • Location:
    Kuala Lumpur, Malaysia
  • Area of Interest
    Business Development
  • Job Type
  • Technology Interest
  • Job Id

Lead Development Representative (LDR)

What You'll Do

You will respond to Cisco customer inquiries in different forms (calls, chats, emails, online forms, etc.) and qualify all leads with the intent to book sales. This includes executing the defined touch pattern to prospects. In addition, you will uncover new business opportunities through proactive engagement and prospecting, using lists supplied by our Cisco marketing teams. You will drive engaging and relevant conversations with the customers by matching Cisco products and solutions to solve the customers’ business objectives. You will hand off qualified customer inquiries to Business Development Reps in a collaborative manner.

Continuous Learning

  • Complete new hire onboarding program by meeting benchmarks for success that maintain a level of progress equal to or beyond peers.
  • Actively participate in weekly live and/or virtual trainings to expand your knowledge around Cisco’s products and solutions, process improvements. This includes a strong emphasis for continuous growth and improvement of sales skills and understanding the various sales paths within Cisco.
  • Embrace change and proactively focus on keeping up-to-date with new developments in the marketplace. This means reading and applying information from news-blast emails, using Cisco’s global spaces to understand trends, using Cisco’s own website to read through and understand the portfolio of products, etc.

Collaborative Growth

  • Actively participate in regular one-on-one sessions with Sales and/or Program Managers to review goals, achievements, barriers or challenges, upcoming business focus topics, etc. Maintain an open mind and positivity when provided with feedback and coaching on your performance.
  • Share feedback on ways to improve the customer experience, and ways to improve the existing business processes. Be curious: ask questions and seek guidance; think outside the box.
  • Embrace the philosophy of “we win together” by actively sharing “wins” and best practices with colleagues/managers and by showing your support for others’ achievements.

Lead Qualification (Qualify) and Transactional Deals

  • Respond to customer inquiries and/or contact customers and initiate conversations around Cisco’s portfolio of products and solutions. Understand and utilize Cisco’s Sales Methodology & expectations around sales qualification. This includes efficiently identifying and validating if the customer is ready to purchase or not.
  • Follow all business processes related to sales qualification (or disqualification). This includes the proper use of internal tools such as Salesforce or Outreach for entering and updating customer data, for tracking customer interactions, and for collaborating with the larger sales teams.
  • Assist “immediate purchase” customers with navigating to Cisco partner websites to ensure a positive experience.

Who You Are

You love interacting with people, especially in a customer-first setting with a fast pace. You embrace change, are achievement-oriented and believe in performance rewards for exceeding targets. You like to collaborate with your peers and have open dialogue with managers and support teams. The ideal candidate takes initiative and is a success-driven individual, who works well in a diverse team and enjoys a dynamic and changing environment.

Minimum Qualifications (External Facing)

  • Minimum of 1 to 2 years of work experience required. Experience working in lead generation roles or call center roles is a plus.
  • Critical thinking and problem-solving skills are required as well as strong multi-tasking, reading, writing and verbal communication skills. Candidates must be willing to take a job skills test.
  • Ability to type xyz words per minute is required, candidate must be willing to take online typing test.
  • Must be familiar with Microsoft suite of applications, and be willing to learn new Cisco tools and applications (and demonstrate proficiency) as related to the position.
  • BS/BA equivalent is a plus.
  • Proficient in Mandarin and English. 

How Will We Measure Success?

Success will be measured against the following criteria as appropriately outlined by the sales team based on the pace of the business and the business goals:

  • Qualified Leads
  • Number of Customers Contacted/Speed of Response to Customer
  • Amount of Customer Interaction/Touch Pattern to Customer
  • Correct Usage of Internal Tools
  • Ongoing Adherence to Training Requirements, Process Updates, and Administrative Responsibilities

Why Cisco


#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference. Here’s how we do it.

We embrace digital, and help our customers implement change in their digital businesses. Some may think we’re “old” (30 years strong!) and only about hardware, but we’re also a software company. And a security company. A blockchain company. An AI/Machine Learning company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do – you can’t put us in a box!

But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)

Day to day, we focus on the give and take. We give our best, we give our egos a break and we give of ourselves (because giving back is built into our DNA.) We take accountability, we take bold steps, and we take the difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.

Message to applicants applying to work in the U.S. and/or Canada:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings. Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday, plus a day off for their birthday. Employees accrue up to 20 days of Paid Time Off (PTO) each year and have access to paid time away to deal with critical or emergency issues without tapping into their PTO. We offer additional paid time to volunteer and give back to the community. Employees are also able to purchase company stock through our Employee Stock Purchase Program.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:

.75% of incentive target for each 1% of revenue attainment up to 50% of quota;

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.