Head of Online Marketing

  • Location:
    Cologne, Germany
  • Area of Interest
    Collaboration
  • Job Type
    Professional
  • Technology Interest
    Collaboration, Video
  • Job Id
    1340299
Please note this posting is to advertise potential job opportunities. This exact role may not be open today, but could open in the near future. When you apply, a Cisco representative may contact you directly if a relevant position opens.

Who You'll Work With

Cisco has a market leading position within the Cloud-Collaboration and Communication marketplace. Within Cisco, Placetel is a creative, innovative and constantly growing business unit offering Cloud PBX and Cloud Collaboration solutions to the Small Business market. We are the specialists for digital sales with a ground-breaking approach in selling and delivering cloud communication services. Our 30.000+ Placetel customers include well-known brands and companies as well as small and medium-sized enterprises.

What You’ll Do

To strengthen our marketing team we are looking for a Head of Online Marketing for Germany and our upcoming international markets. You will join a team of multifaceted and highly skilled professionals and will be responsible for the online activities for our Placetel unit by additionally extending the team. Key responsibilities include managing and supporting marketing programs ranging from online demand generation, SaaS growth programs, funnel optimization, audience-based marketing and supervising KPI’s to drive increased market adoption and meet revenue goals.

Your responsibilities will include

  • Leading a team (apprx. 10 employee) focusing on demand generation and growth for the Placetel unit across European markets
  • The concept, planning and execution as well as the constant optimization of our online marketing mix with a focus on search- and inbound marketing
  • Full budget responsibility: You build quarterly and yearly plans and manage budget decisions to support marketing activities
  • Build paid media plans to increase awareness across the funnel and drive web visitors, conversion, expansion, retention and renewals
  • The strategic development of the Performance Marketing accounts, the campaign structure and bid management
  • Ongoing optimization of our website in order to improve conversion rates
  • Ensure ongoing performance monitoring and build reports for performance-based optimization
  • Managing and growing our team of specialists
  • Growing our team to further European markets

Minimum requirements for this role

  • A bachelor’s or master’s degree in the field of (online) marketing, media or communication sciences, business administration or comparable field of study
  • Native German Speaker and proficient in English (Both orally and in writing)
  • 7+ years of experience in digital marketing
  • 3+ years being a people manager
  • Extensive knowledge with tools and technologies used in the Search engine context (e.g. Google Ads, Microsoft Ads, Programmatic, Google Analytics, Datastudio & Social media)
  • Strong experience in collaboration with global and country teams in driving regional execution
  • Strong presentation and interpersonal skills in making pitches to cross functional teams
  • Experience building successful online demand and growth plans
  • Experience driving SaaS marketing
  • Experience building paid media strategies

Nice to have

  • Speaking another European language
  • Organized with strong attention to detail and team mentality
  • Deep understanding of the telecommunications industry and its trends
  • Strong written and verbal communication skills
  • Experience & ability to make detailed presentations at C-level

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


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