Field Marketing Manager

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  • Location:
    Bangalore, India
  • Area of Interest
    Marketing and Communications
  • Job Type
    Professional
  • Technology Interest
    *None
  • Job Id
    1442114

Job Title: Field Marketer – India (B2B Tech)
Location: India (Bangalore / Mumbai /)
Department: Marketing
Reports To: Head of Marketing, India
Job Summary:

As a Field Marketer for India, you will be responsible for planning, executing, and optimizing integrated marketing programs that drive pipeline and customer engagement across key enterprise and commercial accounts. You will work closely with sales, channel teams, and global marketing to align go-to-market strategies, with a strong focus on ABM, digital, events, and content marketing.


Key Responsibilities:
1. Field Marketing Strategy & Planning

Develop and execute the India field marketing plan aligned with sales priorities, business objectives, and global campaigns.

Partner with regional and in-country sales leaders to understand pipeline needs and growth targets.

Create localized programs and campaigns to drive awareness, consideration, and conversion.

2. Account-Based Marketing (ABM)

Design and run ABM campaigns tailored to top strategic accounts in sectors like BFSI, IT/ITeS, manufacturing, and public sector.

Leverage intent data, firmographics, and buyer persona insights to personalize messaging and outreach.

Work closely with sales teams to drive engagement across buying groups within target accounts.

3. Events & Experiential Marketing

Plan and execute large-scale physical and virtual events such as executive roundtables, roadshows, tech days, and trade shows.

Manage event lifecycle – budgeting, vendor coordination, messaging, logistics, follow-up, and ROI tracking.

Build CXO and decision-maker engagement through curated executive experiences.

4. Digital & Social Marketing

Create and deploy digital campaigns across paid, owned, and earned media to support pipeline generation and brand awareness.

Use social media (especially LinkedIn) to amplify content, promote events, and engage with key decision-makers.

Collaborate with the digital team to manage nurture journeys, retargeting, and lead scoring.

5. Content & Messaging

Localize global content to suit the Indian market across industries and buyer personas.

Work with agencies or internal teams to develop compelling case studies, blogs, videos, customer stories, and email sequences.

Ensure message consistency across channels, with a sharp focus on AI, security, observability, networking, and collaboration themes.

6. Partner & Channel Marketing (if applicable)

Support co-marketing programs with key channel and distribution partners.

Jointly host partner webinars, workshops, and campaigns to drive shared pipeline.

Ensure proper branding and value messaging across partner-led initiatives.

7. Analytics & Reporting

Track, measure, and report performance metrics for all programs (pipeline contribution, ROI, MQL to SQL conversion, engagement scores).

Use CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot) for campaign performance and lead tracking.

Regularly present insights and recommendations to marketing and sales stakeholders.

Required Skills and Experience:

5–8 years of B2B marketing experience, ideally in enterprise tech or SaaS companies.

Proven experience in executing integrated field marketing programs in India.

Strong understanding of Account-Based Marketing (1:1, 1:few, 1:many models).

Experience with digital marketing tools, including SEO/SEM, social media, marketing automation, and email marketing.

Expertise in organizing physical and virtual events, managing budgets, and working with vendors.

Excellent storytelling and content localization skills.

Strong analytical mindset – comfortable with metrics, KPIs, dashboards, and campaign optimization.

Experience working cross-functionally with sales, product, and global marketing teams.

Familiarity with CRM and MAP platforms like Salesforce, Eloqua, Marketo, or HubSpot.

Preferred Qualifications:

Bachelor's degree in Marketing, Business, Communications, or related field; MBA is a plus.

Knowledge of India’s enterprise IT landscape and buyer behavior.

Familiarity with marketing AI-based and cloud-native solutions is a strong advantage.


Message to applicants applying to work in the U.S. and/or Canada:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings.

Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday (for non-exempt employees), plus a day off for their birthday. Non-Exempt new hires accrue up to 16 days of vacation time off each year, at a rate of 4.92 hours per pay period. Exempt new hires participate in Cisco’s flexible Vacation Time Off policy, which does not place a defined limit on how much vacation time eligible employees may use, but is subject to availability and some business limitations. All new hires are eligible for Sick Time Off subject to Cisco’s Sick Time Off Policy and will have eighty (80) hours of sick time off provided on their hire date and on January 1st of each year thereafter.  Up to 80 hours of unused sick time will be carried forward from one calendar year to the next such that the maximum number of sick time hours an employee may have available is 160 hours. Employees in Illinois have a unique time off program designed specifically with local requirements in mind. All employees also have access to paid time away to deal with critical or emergency issues. We offer additional paid time to volunteer and give back to the community.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:

.75% of incentive target for each 1% of revenue attainment up to 50% of quota;

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

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