Distribution Marketing Manager

  • Location:
    Offsite, RTP, North Carolina, US
  • Alternate Location
    Eastern Time Zone (US)
  • Area of Interest
    Marketing and Communications
  • Compensation Range
    88700 USD - 126900 USD
  • Job Type
    Professional
  • Technology Interest
    *None
  • Job Id
    1390893

Global Partner Marketing

What You'll Do

Join the industry leading Partner Marketing organization as a Global Distribution Marketing Manager focusing on the SMB segment. You will be responsible for the to-Distributor and through-Distribution efforts driving SMB activations. You will contribute to the strategic vision and direction for how marketing supports, enables and drives SMB demand for the Global Distribution Sales organization.

Responsibilities for this role include

  • Focusing on the SMB segment, build co-branded marketing plans for Cisco to Distributor, and Distributor to Partner
  • Develop targeting strategies using data and insights to identify the right Distributors, partners and customers to drive growth in the SMB segment
  • Consistently measure and communicate the impact of marketing investments
  • Align to global solution launches and lead with SMB Distribution value proposition messaging and curate associated campaigns
  • Implement data-driven marketing and partner enablement strategies that result in profitable growth for Cisco and our Partner Organization

We are fundamentally changing the way Cisco engages distribution partners to accelerate innovation, growth, and customer value to deliver the next generation of Marketing through digital and content rich strategies that augment traditional marketing tactics. Disruption and innovation are key principles as we adapt quickly to lead digital transformation in the industry. The Distribution Marketing team plays a leadership role in crafting perception of Cisco as the de facto standard for innovation, relevance, and trust.

Who You Are

A planner, upbeat, self-starter with creative flair looking to make a significant impact on business success. Experience in planning and delivering communication plans, marketing campaigns or programs with exceptional interpersonal skills, written and verbal, along with strong administration and organizational capabilities. Deliver content in alignment with business priorities across sales and marketing and across multiple channels including social.

  • 5+ years of IT Marketing experience or Channel Sales experience (Distribution is ideal)
  • 2+ years working in SMB marketing (preferred)
  • Previous experience with project and/or program management required.
  • Extraordinary interpersonal and communications skills, across the globe and adaptable with various time zones
  • Experience with an analytics-based approach to Marketing and Go-To-Market strategy.
  • Strong digital marketing skills with knowledge of Marketing Automation platforms.
  • History of working in a team environment.
    •  

Who You'll Work With

You will work in partnership with our Global Distribution Sales organization. Cisco's Distribution channel continues to be one of the largest and the SMB segment is the fastest-growing route-to-market for Cisco as a growth engine for the entire company. In partnership with our distributors and partners, we deliver customer outcomes that accelerate business growth and positions Cisco for success in the face of rapidly changing market dynamics. 

 

As a core group within the Global Partner Marketing organization, we work with our peers across the globe and with our partner and product business teams. Critical to the role, you will ensure our Distribution Sales priorities are translated into marketing plans and activities that make our partners and distributors choose and prefer Cisco as their key partner over the competition.

Skills:

  • Exceptional writing skills and a problem solver who can resolve messaging and map out content requirements
  • Forward-thinking collaborator
  • Able to handle multiple collaborators and requirements and work at a fast pace
  • Validated modern marketing skills and experience

Experience: 

Minimum 5 years related experience

Required Location: North Carolina, RTP (preferred)

Message to applicants applying to work in the U.S.:
When available, the salary range posted for this position reflects the projected hiring range for new hire salaries in U.S. locations. For non-sales roles, the hiring ranges reflect base salary and do not include bonuses, equity, or benefits. Hiring ranges for sales positions include base and incentive target, and do not include equity or benefits. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications or training. Applicants may not be eligible for the full salary range based on their U.S. hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

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