Director, Technology Partner Marketing
-
Location:San Jose, California, US
-
Alternate LocationUS Remote
-
Area of InterestMarketing and Communications
-
Compensation Range180000 USD - 289800 USD
-
Job TypeProfessional
-
Technology Interest*None
-
Job Id1449948
The application window is expected to close on: 9/17/25
Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.
Location: San Jose, CA (Hybrid) or US Remote if not in the Bay Area
Travel is expected.
Meet the Team
As Director, Technology Partner Marketing, you will be collaborating closely with Business Development & Partnerships, Global Partner Organization, RTM Strategy & Execution, Product Management, Sales, Engineering, and other Marketing functions to bring innovative solutions to market in collaboration with our Technology Partners.
Your Impact
You will be instrumental in defining and delivering the go-to-market strategy for key Cisco products and solutions, translating complex technical capabilities into compelling customer value propositions, specifically focusing on how they integrate with and are promoted through our Technology partners.
Your leadership will directly influence market perception, drive pipeline generation, and accelerate growth by ensuring our products and joint solutions resonate powerfully with target audiences and ISV partners through impactful messaging, strategic co-marketing campaigns, and high-profile events. The candidate will be a key architect in orchestrating dynamic, widely-attended events, ranging from participation in large user conferences and trade shows to intimate meet-ups and strategic roundtables for Technology partners and customers, significantly shaping market engagement and product adoption.
You will be responsible for leading the strategic planning, development, and execution of ISV partner marketing initiatives, including GTM strategies for joint solutions, messaging, content creation, and demand generation programs, with a strong focus on using events and campaigns to drive market awareness and adoption of Cisco's offerings through and with technology partnerships.
- Develop and execute comprehensive product marketing and go-to-market strategies for Cisco products and technology partners, ensuring alignment with business objectives and partner goals.
- Lead the creation of compelling product messaging, positioning, and joint value propositions to differentiate Cisco and its partners, and collaborate on integrated marketing campaigns, product launches, and key industry events for measurable impact.
- Develop and deliver impactful sales enablement tools and training for global sales teams, while conducting market research and competitive analysis to inform strategy and identify new opportunities.
- Lead, mentor, and develop a high-performing team, fostering innovation, collaboration, and continuous improvement.
Minimum Qualifications:
- Bachelor’s degree
- 10+ years of progressive experience in marketing within the B2B technology sector
- Experience developing and executing go-to-market strategies and product launches for complex technology solutions.
- Experience leading a portfolio of marketing events, including conferences, trade shows, and targeted engagements, with a focus on achieving business objectives and return on investment.
- Excellent communication, presentation, and storytelling skills, with the ability to articulate complex technical concepts to diverse audiences.
Preferred Qualifications:
- Advanced degree (Master's, MBA) or equivalent experience.
- Leadership or Management experience in related role.
- Experience in product marketing for AI, networking, cybersecurity, collaboration, or cloud solutions.
- Strong analytical skills with the ability to use data to inform decisions and measure marketing effectiveness.
- Experience working in a global organization with cross-functional teams.
- Ability to influence and collaborate with product management, sales, and executive leadership.
#WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.
Our passion is connection—we celebrate our employees’ diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.
We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer—80 hours each year—allows us to give back to causes we are passionate about, and nearly 86% do!
Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!
Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.
U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings.
Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday (for non-exempt employees), plus a day off for their birthday. Non-Exempt new hires accrue up to 16 days of vacation time off each year, at a rate of 4.92 hours per pay period. Exempt new hires participate in Cisco’s flexible Vacation Time Off policy, which does not place a defined limit on how much vacation time eligible employees may use, but is subject to availability and some business limitations. All new hires are eligible for Sick Time Off subject to Cisco’s Sick Time Off Policy and will have eighty (80) hours of sick time off provided on their hire date and on January 1st of each year thereafter. Up to 80 hours of unused sick time will be carried forward from one calendar year to the next such that the maximum number of sick time hours an employee may have available is 160 hours. Employees in Illinois have a unique time off program designed specifically with local requirements in mind. All employees also have access to paid time away to deal with critical or emergency issues. We offer additional paid time to volunteer and give back to the community.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:
.75% of incentive target for each 1% of revenue attainment up to 50% of quota;
1.5% of incentive target for each 1% of attainment between 50% and 75%;
1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.