Director Product Marketing, Creative Studio

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  • Location:
    Offsite, San Jose, California, US
  • Alternate Location
    Anywhere in U.S.
  • Area of Interest
    Marketing and Communications
  • Compensation Range
    223100 USD - 314200 USD
  • Job Type
    Professional
  • Technology Interest
    Cloud and Data Center
  • Job Id
    1434710

*Application deadline expected to close on April 20, 2025


Meet the Team

We are establishing a new creative organization within Product Marketing, and this role will be instrumental in shaping the processes and foundation for success. This high-visibility position offers an exciting opportunity to help define how we tell our portfolio story while making a meaningful impact within the Strategy, Growth, and Product Marketing group—and across Cisco.

Your Impact

As a key creative leader, you will drive the development and execution of creative strategy and messaging across Cisco's Data Center, Internet & Cloud Infrastructure portfolio. You’ll own the evolution of our portfolio narrative, ensuring alignment with Cisco's corporate messaging pillars while crafting distinct and compelling stories for our solutions. This role requires a combination of creative vision, strategic thinking, and deep experience in B2B technology marketing.

  • Develop and maintain the portfolio messaging framework to ensure alignment with Cisco's corporate narrative while creating differentiated solution stories.
  • Establish and optimize foundational processes for creative operations.
  • Collaborate closely with partners across Product Marketing, Product Management, Central Marketing, Revenue Marketing, and Sales Enablement to deliver impactful, integrated messaging.
  • Drive strategic narrative development that supports Cisco’s messaging pillars, clarifies portfolio positioning, and resonates with both technical and business audiences.
  • Lead creative initiatives for product launches, ensuring cohesive storytelling, timely asset delivery, and strong go-to-market impact.
  • Balance long-term strategic initiatives with rapid-turn creative needs through effective prioritization and execution.

Minimum Qualifications

  • Bachelor’s degree and 10 years of product marketing experience, or Master’s degree and 5 years of experience.
  • 7+ years of experience driving creative strategy in B2B technology marketing, preferably in large, matrixed organizations.
  • Proven track record developing messaging frameworks and narrative architecture.

Preferred Qualifications

  • Understanding of enterprise infrastructure, cloud, and data center solutions.
  • Experience driving creative strategy within enterprise technology companies.
  • Success in aligning product narratives with corporate messaging.
  • Expertise in creative operations and multi-functional collaboration.
  • Strong ability to build scalable, repeatable processes in dynamic environments.

Pay Range: 223100 USD - 314200 USD

#WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.

Our passion is connection—we celebrate our employees’ diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.

We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer—80 hours each year—allows us to give back to causes we are passionate about, and nearly 86% do!

Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!

Message to applicants applying to work in the U.S. and/or Canada:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings.

Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday (for non-exempt employees), plus a day off for their birthday. Non-Exempt new hires accrue up to 16 days of vacation time off each year, at a rate of 4.92 hours per pay period. Exempt new hires participate in Cisco’s flexible Vacation Time Off policy, which does not place a defined limit on how much vacation time eligible employees may use, but is subject to availability and some business limitations. All new hires are eligible for Sick Time Off subject to Cisco’s Sick Time Off Policy and will have eighty (80) hours of sick time off provided on their hire date and on January 1st of each year thereafter.  Up to 80 hours of unused sick time will be carried forward from one calendar year to the next such that the maximum number of sick time hours an employee may have available is 160 hours. Employees in Illinois have a unique time off program designed specifically with local requirements in mind. All employees also have access to paid time away to deal with critical or emergency issues. We offer additional paid time to volunteer and give back to the community.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:

.75% of incentive target for each 1% of revenue attainment up to 50% of quota;

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

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