Cross-Portfolio Messaging Manager

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  • Location:
    Offsite, San Jose, California, US
  • Area of Interest
    Marketing and Communications
  • Compensation Range
    157700 USD - 207900 USD
  • Job Type
    Professional
  • Technology Interest
    *None
  • Job Id
    1430184

Remote United States

The application window is expected to close on 12/1/24

Who We Are

Our team is responsible for creating impactful stories, messaging, and content to support Cisco’s strategy, including Cisco’s Artificial Intelligence (AI) strategy. We craft simple, memorable messaging and content that is consistently activated through world-class enablement and marketing campaigns across Cisco and our partners. Our goal is to help accelerate Cisco’s growth by creating and enabling the company on a differentiated and unified story.

Who You Are

You are a seasoned product or solutions marketer who is an amazing storyteller and passionate about B2B marketing. You are a strong technologist who has domain experience across different areas, including networking, security, and artificial intelligence (AI). You have a demonstrated ability to quickly digest and synthesize complex, technical topics and generate compelling narratives that resonate in the market, are aligned across internal stakeholders, and accelerate business impact. You deeply understand technical messaging and how to develop strong solution stories, content, enablement, and a perspective on the market and competitive landscape across multiple strategic areas. You have a proven ability to build and leverage relationships constructively and collaboratively at all levels in large organizations — including influencing and partnering with senior executives and moving diverse teams of peers and staff members forward the right way.

What You’ll Do

You will work with teams across the organization to create compelling narratives tied to the most strategic areas of focus for the company. As a strategy marketer, you will focus on the areas that Cisco is investing in to grow the portfolio to convey the innovation and growth that customers, partners, and the market can expect. You will be responsible for creating strong solution messaging and positioning across multiple dynamic areas and for deeply understanding the market segments, personas, needs and use cases. To keep the messaging evergreen, you will set up a feedback loop to adapt it based on customer, sales, and analyst input and success stories. You will collaborate with marketing, global communications, product management, sales, technical sales, and partner teams to ensure the messaging is impactful and deeply integrated into go-to-market plans. You will create critical core material including messaging frameworks, first call and executive briefing decks, enablement material, assets (blogs, research, videos, etc.), event kits for field marketing, and more. You will collaborate with cross-functional teams to bring the stories to life through demos, customer stories, and other proof points and activate the messaging consistently through enablement and marketing campaigns.

Minimum Qualifications

  • 8+ years of experience in B2B technology Product/Solutions Marketing
  • Domain expertise in one or more areas of networking, security, observability, and artificial intelligence (AI)
  • Strong experience crafting cross-portfolio messaging
  • Strong experience in messaging and content development across different personas and technologies
  • Demonstrated ability to drive messaging and positioning projects at scale across large organizations and partners
  • Strong experience functioning as a growth partner for sales and extended marketing teams
  • Thrives in ambiguity, with a proven history of adapting quickly based on the needs of the team and business

Why Cisco?

#WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters – with people like you!

Nearly every internet connection around the world touches Cisco. We’re the Internet’s optimists. Our technology makes sure the data traveling at light speed across connections does so securely, yet it’s not what we make but what we make happen which marks us out. We’re helping those who work in the health service to connect with patients and each other; schools, colleges, and universities to teach in even the most challenging of times. We’re helping businesses of all shapes and sizes to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world – whether through 5G, or otherwise.

We tackle whatever challenges come our way. We have each other’s backs, we recognize our accomplishments, and we grow together. We celebrate and support one another – from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).

We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we’re committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions.

So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us! #WeAreCisco 

Message to applicants applying to work in the U.S. and/or Canada:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings. Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday, plus a day off for their birthday. Employees accrue up to 20 days of Paid Time Off (PTO) each year and have access to paid time away to deal with critical or emergency issues without tapping into their PTO. We offer additional paid time to volunteer and give back to the community. Employees are also able to purchase company stock through our Employee Stock Purchase Program.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:

.75% of incentive target for each 1% of revenue attainment up to 50% of quota;

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

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