Creative Director, Product Marketing

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  • Location:
    San Jose, California, US
  • Alternate Location
    Anywhere in U.S.
  • Area of Interest
    Marketing and Communications
  • Compensation Range
    230000 USD - 289800 USD
  • Job Type
    Professional
  • Technology Interest
    Cloud and Data Center
  • Job Id
    1444747

The application window is expected to close July 28, 2025

Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.


Meet the Team

We are establishing a new creative organization within the Infrastructure Product Marketing, and this role will be instrumental in shaping the creative function that supports product marketers across the organization. This high-visibility position offers an exciting opportunity to help define how we tell our portfolio story, engage with the creative community and translate the complex into market moving propositions.

Your Impact

As a key creative leader, you will drive the development and execution of creative strategy and messaging across Cisco's Data Center, Internet & Cloud Infrastructure portfolio. You’ll own the evolution of our portfolio narrative, ensuring alignment with Cisco's corporate messaging pillars while crafting distinct and compelling stories for our solutions. This role requires a combination of creative vision, critical thinking, and deep experience in B2B technology marketing.

  • Develop and maintain the portfolio messaging framework to ensure alignment with Cisco's corporate narrative while creating differentiated solution stories.
  • Establish and optimize foundational processes for creative operations, budget allocations and vendor management
  • Collaborate closely with partners across Product Marketing, Product Management, Central Marketing, Revenue Marketing, and Sales Enablement to deliver impactful, integrated messaging.
  • Drive strategic narrative development that supports Cisco’s messaging pillars, clarifies portfolio positioning, and resonates with both technical and business audiences.
  • Lead creative initiatives in support of product marketers for product launches, new product introductions, flagship industry and Cisco keynotes, and industry thought leadership content.ensuring cohesive storytelling, timely asset delivery, and strong go-to-market impact.
  • Balance long-term strategic initiatives with rapid-turn creative needs through effective prioritization and execution.

Minimum Qualifications

  • Bachelor’s degree and 10 years of product marketing experience, or Master’s degree and 5 years of experience.
  • 7+ years of experience driving creative strategy in B2B technology marketing, preferably in large, matrixed organizations.
  • Proven track record as creative director executing on keynote decks, product videos, launch videos and customer narratives

Preferred Qualifications

  • Understanding of enterprise infrastructure, cloud, and data center solutions.
  • Experience driving creative strategy within enterprise technology companies.
  • Success in aligning product narratives with corporate messaging.
  • Expertise in creative operations and multi-functional collaboration.
  • Strong ability to build scalable, repeatable processes in dynamic environments.

Pay Range: 216500 USD - 284300 USD

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Simply put – we power the future.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Message to applicants applying to work in the U.S. and/or Canada:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings.

Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday (for non-exempt employees), plus a day off for their birthday. Non-Exempt new hires accrue up to 16 days of vacation time off each year, at a rate of 4.92 hours per pay period. Exempt new hires participate in Cisco’s flexible Vacation Time Off policy, which does not place a defined limit on how much vacation time eligible employees may use, but is subject to availability and some business limitations. All new hires are eligible for Sick Time Off subject to Cisco’s Sick Time Off Policy and will have eighty (80) hours of sick time off provided on their hire date and on January 1st of each year thereafter.  Up to 80 hours of unused sick time will be carried forward from one calendar year to the next such that the maximum number of sick time hours an employee may have available is 160 hours. Employees in Illinois have a unique time off program designed specifically with local requirements in mind. All employees also have access to paid time away to deal with critical or emergency issues. We offer additional paid time to volunteer and give back to the community.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:

.75% of incentive target for each 1% of revenue attainment up to 50% of quota;

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

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