Compute AI Go-To-Market (GTM) Strategy Lead

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  • Location:
    RTP, North Carolina, US
  • Alternate Location
    Texas, US All non-San Jose
  • Area of Interest
    Engineer - Software
  • Compensation Range
    128200 USD - 177700 USD
  • Job Type
    Professional
  • Technology Interest
    Software Development
  • Job Id
    1436334

The application window is expected to close on: 3.25.25

Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

Meet the Team

We are seeking a highly strategic and results-driven Compute AI Go-To-Market (GTM) Strategy Lead to join our team. In this role, you will drive the development, execution, and optimization of our go-to-market strategies in the Americas for Cloud & AI ensuring successful launches, effective programs & promotions to drive sustained growth with a laser focus on driving new innovations and new logos. You will collaborate cross-functionally with product, finance, marketing, sales, and customer success teams to deliver seamless customer experiences, achieve revenue goals, and solidify our market position.

Driving strategies backed by Data and a laser focus to winning new logos, would be key areas to succeed in this role.

Your Impact

Strategy Development:

  • Lead the development of comprehensive go-to-market strategies for product launches, improvements, and market expansions.
  • Identify target audiences, market opportunities, and positioning strategies to improve revenue growth.
  • Define success metrics and KPIs to measure and optimize the impact of GTM initiatives.

Cross-Functional Leadership:

  • Collaborate with product, sales, marketing, and customer success teams to ensure alignment across all GTM efforts.
  • Act as a key liaison between team members to align product positioning, pricing, promotion, and channel strategies.

Market Insights & Research:

  • Conduct competitive analysis, market research, and customer insights to advise GTM strategies.
  • Identify and evaluate emerging market trends and opportunities for growth.

Execution & Optimization:

  • Develop and manage detailed GTM plans, including timelines, milestones, and deliverables.
  • Supervise the performance of GTM initiatives and drive iterative improvements based on data and feedback.
  • Ensure seamless coordination of messaging, campaigns, and launch programs & promotions across all channels.

Partner Communication:

  • Present GTM strategies, progress, and outcomes to executive leadership and key stakeholders.
  • Serve as a thought leader on GTM best practices, encouraging a culture of innovation and excellence.

Minimum Qualifications

  • Bachelor’s degree in business, Marketing, Finance or a related field. MBA or equivalent experience is a plus.
  • 5+ years in go-to-market strategy, product marketing, or a related field.
  • 5+ years' experience in leading GTM strategies for AI and Data Center is a strong plus.

Preferred Qualifications

  • Strong analytical and strategic thinking abilities, with a proven track record of delivering measurable business results.
  • Excellent cross-functional collaboration and communication skills.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Attention to Detail
  • Expertise in market research, competitive analysis, and positioning.
  • Proficiency in tools such as SFDC , Excel, PPT, Tableau would be helpful.

#WeAreCisco

#WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.

Our passion is connection—we celebrate our employees’ diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.

We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer—80 hours each year—allows us to give back to causes we are passionate about, and nearly 86% do!

Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!

#Compute2025


Message to applicants applying to work in the U.S. and/or Canada:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings.

Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday (for non-exempt employees), plus a day off for their birthday. Non-Exempt new hires accrue up to 16 days of vacation time off each year, at a rate of 4.92 hours per pay period. Exempt new hires participate in Cisco’s flexible Vacation Time Off policy, which does not place a defined limit on how much vacation time eligible employees may use, but is subject to availability and some business limitations. All new hires are eligible for Sick Time Off subject to Cisco’s Sick Time Off Policy and will have eighty (80) hours of sick time off provided on their hire date and on January 1st of each year thereafter.  Up to 80 hours of unused sick time will be carried forward from one calendar year to the next such that the maximum number of sick time hours an employee may have available is 160 hours. Employees in Illinois have a unique time off program designed specifically with local requirements in mind. All employees also have access to paid time away to deal with critical or emergency issues. We offer additional paid time to volunteer and give back to the community.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:

.75% of incentive target for each 1% of revenue attainment up to 50% of quota;

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

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