AppD Education Customer Engagement Manager
Location:San Francisco, California, US
Area of InterestCustomer Experience
Education Customer Engagement Manager
Knowledge Management | San Francisco, CA
AppDynamics is an application performance monitoring solution that uses machine learning and artificial intelligence (AI) to provide real-time visibility and insight into IT environments. With our unique AIOps solution, you can take the right action at exactly the right time with automated anomaly detection, rapid root-cause analysis, and a unified view of your entire application ecosystem, including private and public clouds. Using AppDynamics, you’ll finally align IT, DevOps, and the business around the information that helps you protect your bottom line and deliver flawless customer experiences at scale.
This Education Customer Engagement Manager will be responsible for developing and executing the marketing and customer retention strategy for our enterprise software customer education program. Through a combination of customer interaction, cross-functional collaboration, and targeted marketing campaigns, this individual will drive maximum customer engagement and exceptional renewal rates for the AppDynamics education product offerings. Think of this role as a split between ‘marketing communications’ and ‘customer success manager’ for our education offerings. Through your subject-matter expertise of this specialized market segment, you will create targeted programs in alignment with business objectives and customer needs. You operate with a high sense of urgency and have a bias towards data-driven decisions.
About this role
The charter for this role is to scale our Education P&L and optimize renewal rates through a combination of strategic customer communications and post-sales support. Day to day responsibilities will include:
Create and run email marketing campaigns to impact registrations, active utilization, and renewals of our customer education subscriptions; lead creation of all collateral and define optimal cadence of marketing campaigns
Own the metrics around utilization and renewals of the Education product portfolio.
Initiate customer-facing programs designed to drive further adoption of Education among our customers; operationalize the process of gathering and incorporating market and customer feedback to improve our Education product strategy
Develop go-to-market strategies that drive awareness and demand generation campaigns for customer consumption of Education offerings.
Partner with Education, Services, Customer Success, Sales, and Marketing on driving Education consumption.
2+ years experience building, running, and optimizing email marketing campaigns for enterprise software customers; demand generation campaign experience related to enterprise software education offerings strongly desired.
Experience interacting with and supporting enterprise level customers in some capacity, whether account management, customer support, marketing communications, customer success, or related functions.
Internal stakeholder management experience across groups such as education, services, customer success, sales, and marketing.
Customer Relationship Management (CRM) experience, ideally Salesforce.
Experience leveraging Learning Management System (LMS) solutions strongly preferred
We are proud of the award-winning culture at AppDynamics. Here are a few more reasons that will make you excited to get out of bed to come in the morning:
● Medical, dental, vision coverage.
● 401k match (4.5%)
● Wellness perks (gym, hobbies, education, store discounts, personal finance).
● 4 weeks paid time off (PTO), 5 days’ volunteer time off (VTO), 14 holidays (including 1 birthday PTO and 1 floating holiday).
● Mandatory company shut down between Christmas and New Year’s.
● Free shuttle service and pre-tax commuter benefits
Just a note
Note to Recruiters and Placement Agencies: AppDynamics does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any AppDynamics employee. AppDynamics will not pay fees to any third-party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of AppDynamics.
AppDynamics is an equal opportunity employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other unlawful factor. AppDynamics complies with all applicable laws, including those regarding consideration of qualified applicants with criminal histories (such as the San Francisco Fair Chance Ordinance).