1431024 - Senior Director, Marketing Operations

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  • Location:
    San Francisco, California, US
  • Alternate Location
    Seattle, WA
  • Area of Interest
    Marketing and Communications
  • Compensation Range
    260700 USD - 344400 USD
  • Job Type
    Professional
  • Technology Interest
    *None
  • Job Id
    1431024

This role will be posted through December 10, 2024 for applicants.  Candidates must be US based preferably on the West Coast.

The Global Revenue Marketing team is the central organization that leads a united go-to-market approach to deliver growth for the entire Cisco portfolio. We keep the customer at the center of all that we do, connecting impactful marketing activations to customer needs and business strategy. We bring an agile approach to our work, encouraging collaboration to apply the expertise of our team across all marketing channels. Our organization is data-driven, measuring performance and efficiency across our demand generating campaigns to drive optimization and ultimately, increase pipeline.

The Senior Director, Marketing Operations will be responsible for building and managing a robust Customer Data Platform (CDP) and a connected Marketing and Sales technology stack. This role will also develop scalable services to support our global marketing operations, ensuring efficiency, effectiveness, and alignment with our business goals.

What You'll Do

  • Marketing Automation Platform (MAP) Design and Migration: Lead the implementation and management of a new MAP to enable cross-company demand program execution. Solution should scale to support onboarding of other lines of business and future M&A entities.
  • Customer Data Platform (CDP) Development: Lead the design, implementation, and management of a comprehensive CDP to centralize and leverage customer data for personalized marketing efforts.
  • Technology Stack Integration: Oversee the integration of marketing and sales technologies, driving cost efficiency while ensuring seamless data flow and interoperability across platforms.
  • Scalable Services: Develop and implement scalable services and processes to support global marketing operations, including campaign management, lead generation, and performance analytics.
  • Data Governance: Establish and enforce data governance policies to ensure data accuracy, privacy, and compliance with relevant regulations.
  • Performance Measurement: Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing operations and drive continuous improvement.
  • Team Leadership: Build and lead a high-performing team of marketing technologists and marketing operations professionals, fostering a culture of innovation, collaboration, and excellence.

Who You'll Work With

You will work closely with IT, Sales, and other departments to align technology initiatives with business objectives and ensure cohesive execution.

Basic Qualifications

  • 10+ years of experience in marketing operations, with a focus on technology and data management.
  • 5+ years experience leading and developing high-performing teams.

Preferred Qualifications

  • Experience in a global Fortune 100 company is a plus.
  • Proficiency with marketing automation platforms (Adobe Marketo Engage preferred), CRM systems (Salesforce preferred), data analytics tools, and other relevant technologies.
  • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.

Why Cisco

#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.

We embrace digital, and help our customers implement changes in their digital businesses. Some may think we’re “old” (36 years strong) and only about hardware, but we’re also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do – you can’t put us in a box!

But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)

Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.

So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. A passion for technology and the world changing? Be you, with us!

Message to applicants applying to work in the U.S. and/or Canada:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings.

Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday (for non-exempt employees), plus a day off for their birthday. Non-Exempt new hires accrue up to 16 days of vacation time off each year, at a rate of 4.92 hours per pay period. Exempt new hires participate in Cisco’s flexible Vacation Time Off policy, which does not place a defined limit on how much vacation time eligible employees may use, but is subject to availability and some business limitations. All new hires are eligible for Sick Time Off subject to Cisco’s Sick Time Off Policy and will have eighty (80) hours of sick time off provided on their hire date and on January 1st of each year thereafter.  Up to 80 hours of unused sick time will be carried forward from one calendar year to the next such that the maximum number of sick time hours an employee may have available is 160 hours. Employees in Illinois have a unique time off program designed specifically with local requirements in mind. All employees also have access to paid time away to deal with critical or emergency issues. We offer additional paid time to volunteer and give back to the community.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:

.75% of incentive target for each 1% of revenue attainment up to 50% of quota;

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

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