Senior Product Marketing Manager, Outshift

  • Location:
    Offsite, San Jose, California, US
  • Alternate Location
    Washington, Oregon, Nevada, Texas
  • Area of Interest
    Engineer - Pre Sales and Product Management
  • Compensation Range
    175500 USD - 240000 USD
  • Job Type
  • Technology Interest
    AI or Artificial Intelligence
  • Job Id

Who We Are

Outshift by Cisco is the emerging tech incubation group that explores, identifies, and creates new businesses for Cisco. We are passionate about being at the cutting edge of technology, taking Cisco into new markets and building exciting products that solve tomorrow’s biggest challenges.

Like a startup, we take an entrepreneurial approach to success. We incubate ideas into products that solve critical needs, then deliver an experience that delights users and customers from MVP to full-blown commercial offering.

Outshift is about innovation. We look from 12 months out to five years into the future, flexibly working to solve problems instead of fitting into a defined job description. We celebrate learning, and expect our teams to fail fast, challenging assumptions and finding new ways of solving problems. Outshifters enjoy gaining experience across a breadth of technological and business challenges and can expect to shift across products/problems and build new skills regularly.

We’re building the next wave of startup-like innovation with the support of a trusted name like Cisco. Where else will you get to do this? Come create with us.

Learn more about us at

Who You'll Work With

The Outshift team is highly visible within Cisco as it's leading the future innovation for the business. As part of the Strategy, Incubations & Applications group led by Cisco’s Chief Strategy Officer, you’ll be working with some of the organization’s most forward thinkers.

In this role, you can expect to work with our Outshift Product teams, product marketing managers, brand, content and social marketers, technical marketers, analysts, and product-led growth teams to grow our Modern Apps business. You'll also work across Cisco marketing, events, PR, and AR teams to develop strong strategic relationships and ensure our Modern Apps product portfolio and efforts are included and amplified.

What You’ll Do

  • Lead the development and implementation of the product marketing strategy for Outshift emerging technologies, including positioning, marketing analysis, and go-to-market plans.
  • Manage product launches and roll-outs, collaborating with cross-functional teams to ensure a successful execution
  • Work with Product and Research teams on analyzing the market to identify new opportunities, perform competitive analysis, and build a presence in our target customer and industry segments.
  • Establish marketing requirements for new products and opportunities within Modern Apps as they are developed to help drive product-market fit.
  • Work closely with product management to understand the product strategy and develop compelling messaging for our audience including customers, marketing, sales, and industry analysts.
  • Liaise with the broader Cisco marketing teams on large-scale integrated campaigns to ensure Outshift’s Modern Apps efforts are featured.
  • Establish measurable analysis and reporting on Outshift’s success at establishing and driving the success of products in market including brand awareness, customer acquisition, time to market, product adoption and more.

Who You Are

  • At least 8 years of proven experience in shaping product-market fit and directing marketing strategies, preferably in Product Marketing, Product Management, or Technical Marketing roles. A background in Gen AI, SaaS, or related technology is ideal.
  • Proven experience driving GTM campaigns, leveraging cross-collaborative relationships, omni-channel strategies, agency relationships, and some elbow grease to drive noteworthy market moments.
  • You work best when integrated with your Product teams early and know how to analyze, measure, and report on market research and competitor insights to help guide product development strategy.
  • You have an outstanding ability to explain clear value and benefits derived from complicated concepts to decision makers, buyers, and product champions.
  • You embrace a data-driven approach to building results, and are comfortable directing decisions on buyer journeys, audience engagement and other marketing data that helps leadership understand the value of marketing in driving business results.
  • Bachelor's Degree required (diverse subject matter welcome), Master's Degree or MBA preferred but not required.

Minimum Requirements

  • Bachelor’s Degree required (diverse subject matter welcome)
  • 8 years of proven experience in shaping product-market fit and directing marketing strategies, preferably in Product Marketing, Product Management, or Technical Marketing roles. A background in Gen AI, Security, SaaS, or related technology is ideal.

Preferred Requirements

  • Experience leading Product Marketing Management at an enterprise B2B SaaS
  • Background in General AI, security technology, SaaS application, or related technology

Why Cisco?

WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters – with people like you!

Nearly every internet connection around the world touches Cisco. We’re the Internet’s optimists. Our technology makes sure the data travelling at light speed across connections does so securely, yet it’s not what we make but what we make happen which marks us out. We’re helping those who work in the health service to connect with patients and each other; schools, colleges and universities to teach in even the most challenging of times. We’re helping businesses of all shapes and size to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world – whether through 5G, or otherwise.

We tackle whatever challenges come our way. We have each other’s backs, we recognize our accomplishments, and we grow together. We celebrate and support one another – from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).

We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we’re committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions.

So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us! #WeAreCisco

Message to applicants applying to work in the U.S. and/or Canada:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings. Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday, plus a day off for their birthday. Employees accrue up to 20 days of Paid Time Off (PTO) each year and have access to paid time away to deal with critical or emergency issues without tapping into their PTO. We offer additional paid time to volunteer and give back to the community. Employees are also able to purchase company stock through our Employee Stock Purchase Program.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:

.75% of incentive target for each 1% of revenue attainment up to 50% of quota;

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.